And that's what a worn ï»¿air jordan 11 cap and gown pair of Air Jordan 9 baseball cleats sitting in the Michael Jordan Building in Nike World Headquarters means to me and that's what it should mean to you too. Rise above popular opinion and hypebeasting and do you like MJ did 20 years ago.Nowadays Air Jordan retros sell with little to no marketing on behalf of Nike/Jordan Brand. Let's face it, why would Nike/Jordan Brand spend money on commercials/ads when the internet takes care of the marketing for them. Aside from the blogs and people buzzin' about all the upcoming retro releases, the simple history and nostalgia of the shoe helps the sneaker sell itself.
It wasn't always like that though. They weren't always considered retros and at one point Michael Jordan and his signature line were actually new to the scene. Nike had to find a way to situate the future star into an Air Jordan ad campaign to help get their name (Jordan and his shoes) out to the public. These ads began running back 1985, and Michael Jordan was in the air jordan 11 red midst of all of them. The advertising, marketing and branding that was that was done for the Air Jordan campaign had a big hand in making what Jordan Brand is today. Today we're going to take a look back at some of these awesome commercials that Michael Jordan appeared in to help propel the success that the Jordan signature air jordan 2018 line is today. For some of you, this may stir up some good memories from back in the day. For others, this may be the first time that you will ever see some of these commercials.
Either way, sit back and enjoy 10 of the best Air Jordan commercials of all time.One of the very first Air Jordan commercials that the Air Jordan ad campaign ever created. Highlighting what is considerably one of the most popular sneaker in the most popular colorway, the Air Jordan 1 "Banned" ad let you know that "the NBA threw them out of the game, fortunately the NBA can't stop you from wearing them". That line alone made people want want them! This air jordan black and white was the beginning of the Air Jordan era.The early Air Jordan ad campaign would go on to feature a lot of Mars Blackmon, and it's safe to say that Mars was as important and vital to these ads as Michael Jordan was. His persona helped make the commercials fun, entertaining and a complete success.
December and Air Jordan 11s are a yearly tradition at this point so why not do the same with the Air Jordan 11 Low and summer? We don't need to see Jordan Brand running the 11 to the ground, so why did we see a handful of 11 Lows in the past few months, potentially risking losing their luster among sneakerheads and casual fans? The 11 Lows might be when they get their most experimental with the silhouette but they shouldn't stretch our imaginations and wallets too much. Then they become the& Yup, these need to go away for a loooong time. What the Retro High releases taught us is that people want to buy the Air Jordan 1, but they don't need to see them flooding stores with colorways that don't make sense or have zero connection with Jordan. If it were up to me, I'd rather see the Air Jordan 3 become what the Air Jordan 1 is now so I can buy them without hassle. But the Air Jordan 1s must disappear at least until they come back for their 30th anniversary. Which is next year. Crap, so much for a long air jordan for toddlers break.
Yet another Air Jordan 9 will be releasing soon, this time in photo blue colorways. Style Engine has put together 10 Air Jordans that Nike could have given us in the same colorway. Check them out here Warning! Warning! Warning! This feature might get some hardcore enthusiasts angry. Many people don't like change. Some are even angry that Jordan is even retro'ing old school Jordan models. But with the success of our recent articles such as: Top 20 Nike Foamposites We'd Like to See and Air Jordan Colorways Sneakerheads Want to See , it was time to turn it up a notch.
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